Bijju is a perfectionist who expects nothing less from his team. During his tenure, he has handled the following client portfolios and their events & promotions –
Hindustan Times, Shell, Yamaha, Sony, Sony Ericsson, LG, Honda, Maruti Suzuki, Skoda, Tata Motors, Volkswagen, General Motors, Toyota, Mahindra, Government of India, WHO, Ministry of Health, Wharton Alumni Forum, GPI, Airtel, Jagatjit Industries, Radico Khaitan, Motorola, Radio Mirchi, Fever 104, India Today, IBM, Canon, Nestle, Reckitt Benckiser, Samsung, Electrolux to name a few.
MBA from Symbiosis with specialization in Marketing
Graduation from Delhi University
THOT Media Pvt. Ltd. (June 2009 – to date)
THOT Media Pvt. Ltd. is a BTL Agency that caters to events like product launch, family day, conclave, summit, conference, road shows, mall activations etc.
Role:- Handles over all Operations, Business development , Marking and administration department.
TIC Integrated Marketing Services (2003 and 2009) (National Operations Director)
TIC is one of India’s foremost integrated marketing solutions provider.
- -Event Planning (Production) & Execution, Events budgeting & understanding the profitability of an Event.
- -Setting, communicating and maintaining timelines and priorities on every project.
- -Development, production and delivery of projects from proposal right up to delivery.
- -Manage a team of production & designing.
- -Develop pricing strategies, balancing firm objectives and customer satisfaction.
- -Evaluate, Recommend, Negotiate and execute various Conferences, Award Show, Entertainment events and Exhibitions.
- -Creating and delivering presentations & proposals for BTL activities
- -Managing operational and administrative functions to ensure specific projects are delivered efficiently.
- -Ensuring excellent customer service and quality delivery
- -Custodian of Brand Activation Budget for related BTL activities
- -Build trust, credibility, and client referrals.
- -Providing leadership, motivation, direction and support to team of executives.
- -Provide team leadership that rewards creativity.
- -Being responsible for all project budgets from start to finish & manage financial performance.
- -Close coordination for procurement of marketing materials, making of legal contracts and payments to suppliers.
- -Maintain or improve account profitability.
- -Work with business development team to develop new client sales proposals.
Encompass Events Pvt. Ltd. 2001-2003 (Production Controller)
Encompass apart from being a BTL solution provider is also a creatively led entertainment company owned by renowned TV personality Roshan Abbas.
- -Handling the production of Events.
- -Ensure proper branding, execution and coordination processes followed as per guidelines.
- -Vendor management and Client relationships and negotiations.
- -Coordinated all the legal permissions for Events and Road shows.
- -Making the daily feedback reports of an activations and events.
Wizcraft International Entertainment Pvt. Ltd. (1997-2001) (Production Executive)
Wizcraft is the pioneer of brand activation & the line entertainment business in India. It is a global entertainment company as on date founded in 1988.
- -Managing & maintaining supplier relationships
- -Travelling for recce & onsite inspections and project managing events.
- -Ensuring that estimate approval, billing, and collection happen on time.
- -Maintaining a database of pan India hotels & vendors.
- -Coordinated all the legal permissions for Events and Roadshows.